/ Advertising
Advertising exists to move minds. That’s why our methodology that centers on collaboration is so important to deliver perspectives that feel like a universal truth. At APartnership, nothing is created in a vacuum. When we hatch an idea, assemble color palettes, experiment with type, or riff on headlines; when we brave the absurd, crack jokes, stoke outrage, or pull heart strings, know that every asset we produce started with a diverse chorus of voices at the table. All of this leads to our time-tested ability to make authentic connections that resonate with our communities, guiding consumer choices and motivating real behavior change.
/ Research & Strategy
Without our strategic discipline, there’s no way to fully understand our audiences, no key message, and no big idea. We believe our audience-first approach is the supporting foundation for any good creative expression. Rather than an industry-wide generic approach to landing our strategy, we have a proprietary framework that addresses the consumer journey in a holistic way, ensuring the creative we develop always puts the right message in front of the right people at the right time. It’s where the science of data analysis and the art of understanding human nature come together to make magically effective campaigns.
/ Community Relations
If investing in a new campaign is a step toward connecting with your audience, engaging APartnership to do it is a leap. Why? Because of the market expertise we bring. Each Asian community has distinct cultural practices, traditions, and languages as well as strong identity and bonds. There’s no one-size-fits-all connection to the Asian American population, and no single way to reach us all. That’s why we tap into the diverse Asian communities and build trust. We are, and always will be, part of the community we aim to elevate. So we do so in a way that recognizes and respects all the beautiful and interesting nuances within our audience.
During the height of the COVID 19 pandemic, we worked with the Washington Department of Health to guarantee that the Washington communities who have been disproportionately affected by COVID-19 receive the same vital health and safety information and resources as the rest of the general public. Partnering with community organizations in a diverse range of ethnicities like Chinese & Taiwanese, Filipino, Korean, Vietnamese, South Asian groups, and even smaller communities such as Lao, Cham, Khmer and Hmong.
/ Media Planning & Buying
Media planners at APartnership are natural puzzle solvers. The rich diversity within the Pan Asian American experience requires us to consider factors like Asia-born vs US, different levels of assimilation, generations, media consumption, customs, languages, and even dialects. We work through a web of complexities to deliver:
Audience insights
Programmatic and social buying
Analytics
Optimizations
Brand safety
Media integration
A proprietary scorecard to evaluate quality, cost,reach, and add
All this allows us greater transparency and more holistic control over data, as well as potential long-term cost savings.